CONCEPTUAL MODEL TO PDP SERVITIZATION THROUGH CROSSFUNCTIONAL KNOWLWLEDGE TRANSFER

Resumen

No contexto de adoção da estratégia de servitização, o processo de desenvolvimento do produto (PDP) é altamente dependente da geração de novos conhecimentos para fornecer soluções de integradas de produtos e serviços. Nesse contexto, a área de suporte de produto tem o potencial de agregar ao time de PDP conhecimento sobre oportunidades, desenvolvimento e entrega de serviços. No entanto, falta orientação sobre como as empresas podem conduzir essa integração da área de suporte ao produto com outras áreas do PDP mirando na servitização da oferta. Assim, o objetivo desse artigo é propor um modelo conceitual com enfoque na transferência de conhecimento (TC) interfuncional durante o PDP para servitização. O modelo conceitual foi desenvolvido através de uma revisão da literatura sobre aspectos da TC interfuncional no PDP e da servitização. Na sequência, o modelo conceitual proposto foi confrontado com a prática por meio de seis estudos de casos em empresas servitizadas. Como resultado, o modelo conceitual proposto concentra-se em trazer a TC a partir da área de suporte de produto para os estágios iniciais da definição de problema, a fim de substituir modelos mentais tradicionais de empresas de manufatura apenas focados na oferta de produtos.

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Publicado
2017-04-30
Cómo citar
PASLAUSKI, Carolline et al. CONCEPTUAL MODEL TO PDP SERVITIZATION THROUGH CROSSFUNCTIONAL KNOWLWLEDGE TRANSFER. Revista Ingeniería Industrial, [S.l.], v. 16, n. 1, apr. 2017. ISSN 0718-8307. Disponible en: <http://revistas.ubiobio.cl/index.php/RI/article/view/3066>. Fecha de acceso: 16 jan. 2018
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