Business model in Latin American media: A hug to globalization

Main Article Content

Pedro García-Alonso

Abstract

This article analyzes the historical reality of Latin America and the media in that region. The author shows, through expert opinion, the characteristics of the media, and the business model they follow. The article also points out what is the role of the state in shaping the information market, both in the public and private media. As an example, Mexico is exposed as a paradigmatic case.

Article Details

Section

Artículos de Investigación

Author Biography

Pedro García-Alonso, Complutense University of Madrid

Doctor en Ciencias de la Información. Profesor de la Universidad Complutense de Madrid.

References