The importance of Neon signs in Santiago’s nocturnal imaginary
DOI:
https://doi.org/10.22320/07183607.2018.21.38.05Keywords:
Cultural Identity, lighting, Historical Monument, Cultural Property, Collective MemoryAbstract
The neon signs associated with street advertising in Santiago de Chile were consolidated as a symbol of the nightlife and the capital ́s bohemianism from the late 1920s to the eighties. Its artificial light enabled the social construction of different places and landscapes, thus generating spatial practices through a network of interpretations translated into a structure of the nocturnal lifestyle of the people of Santiago. The present investigation focuses on analyzing the values that have led these signs to be considered “urban imaginaries”, through the review of bibliographic sources, private photographic archives, blueprints and maps that lead to knowledge of the subject studied. This register of factors that contribute to the construction of a neon sign urban imaginary is linked to historical, patrimonial, design, lifestyle and other elements representative of the capital’s collective memory through media such as literature, photography, television and cinema.
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