Practical strategies for the application of artificial intelligence in argentine SMES

Abstract

This article analyzes practical strategies for the adoption of artificial intelligence (AI) in small and medium-sized enterprises (SMEs) in Argentina, identifying key opportunities and challenges. It explores major emerging technological trends—such as quantum computing, autonomous AI agents, advanced robotics, synthetic humans, and invisible experiences—that are transforming business processes and enhancing productivity and human-machine interaction, the article examines how AI automates routine tasks while enhancing human capabilities through collaborative tools; for instance, it discusses the ReKnow University case from the Renault Group, a corporate model that integrates continuous training to preserve employability in the age of automation. Based on theoretical review and a case study, the article proposes a structured five-stage roadmap—diagnosis, initial implementation, scaling, consolidation, and impact—to guide Argentine SMEs in the gradual and effective adoption of AI. The conclusions highlight that AI, when applied progressively and aligned with organizational goals, not only improves operational efficiency but also serves as a strategic driver of transformation. Gradual adoption supported by a flexible organizational culture, continuous training, and committed leadership can boost SME competitiveness and strengthen relationships with customers and employees, ensuring a sustainable transition to the digital future.