Business model in Latin American media: A hug to globalization

Authors

  • Pedro García-Alonso Universidad Complutense de Madrid

DOI:

https://doi.org/10.22320/hem.v12i2.2403

Keywords:

Latinoamerica, media, concentration, globalization

Abstract

This article analyzes the historical reality of Latin America and the media in that region. The author shows, through expert opinion, the characteristics of the media, and the business model they follow. The article also points out what is the role of the state in shaping the information market, both in the public and private media. As an example, Mexico is exposed as a paradigmatic case.

Author Biography

Pedro García-Alonso, Universidad Complutense de Madrid

Doctor en Ciencias de la Información. Profesor de la Universidad Complutense de Madrid.

Published

2016-04-19

Issue

Section

Artículos de Investigación