Innovation strategic business model applied to houses built of wood in Chile
Keywords:
Canvas, Wood Houses, Blue Ocean Strategy, InnovationAbstract
Today, globalization and information technology make more imperative to build competitive strategies that to emphasize to one business from another. In the case of the chilean houses industry, an alternative that is taking interest are those made of wood. In this work a business model innovation was presented applied to a case study in the wood products by design a strategic process that determined the most appropriate variables to create more competitive value strategies in the field of wood houses built. For this made research uses interviews and surveys as a tool to a population-based sample companies, experts and customers, in data analysis the Chi-square relationship between variables was used to generate a value proposition based on blue ocean strategy related value creation, and built a business model Canvas. The proposed strategic business model were compared with others models uses value stream maps.
The interviews indicated that there is little information in this country on the use of wood products, specifically wood houses, in consequently can be to open business opportunities around all value stream. Data analysis and blue ocean strategy allowed to formulate a business model with a value proposition that consisted the rapid delivery of products, with thermal and acoustic insulation characteristics, in focus on rural segments of customers in the eighth region and the residential sector with aesthetic tastes of the product. Therefore, it could innovate in strategic process use different tools as the design and application of surveys, data analysis, blue ocean strategy and business model Canvas, as it could also be applied to product innovation such as the case of wood houses.
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