Analysis of implementation of lean startup methodology in a firm of digital entertainment

Abstract

At the ending of the 90’s decade, there was a great popularization of the model of company known as startup. The startups differentiated themselves by searching to develop products and services that are innovative, but also count with high risks involved in trying to achieve this objective. Seeing that the traditional models of management are not regarded as compatible with this type of company, the Lean Startup methodology proposes a new work approach for startups to achieve their success. Despite being widespread in the entrepreneur environment, this methodology is still underexplored academically. Therefore, the objective of this paper is to analyze the use of Lean Startup through a case study in Superplayer, a startup from the technology business that uses the methodology since its beginning. As a result of the study it was possible to describe the use of Lean Startup and indicate advantages and barriers from this methodology, generating guidelines that can help managers and entrepreneurs that aim to apply Lean Startup in their own companies.