Communities for educomunication

Abstract

Communication is the area of study that, when merged with education, demarcates the interdisciplinary field: called Edu-communication, with studies mainly in Brazil. After the 90s, Aníbal Quijano and Víctor Silva Echeto, invited to question the political, cultural and social epistemological paradigm that originated especially in Ecuador and Bolivia from the notion of "good living": sumak kawsay in Quechua and suma qamaña in aymara. This article focuses on the theoretical perspective of Edu-communication through a study on social organizations and cultural groups in the region of La Araucanía that methodologically makes use of Participatory Action Research and the Lexical Graph analysis of semantic maps. It begins with a preliminary study (2016), which addressed 13 groups and here, exclusively, the case of the Red de Semillas Libres is presented as a group that problematizes the food industry in the context of the globalization of non-traditional seeds. The actions of this group, as well as their speeches, make it possible to demarcate the territory of struggle in the first person that is established before the hegemony of the markets and the circulation of seeds: What are the ideas proposed by the communities after the consumption of traditional and non-traditional seeds? What significant contributions to reflection does the questioning of the legitimacy of the seeds origins we consume imply? How is the discourse of good living installed in these reflections? These are some questions that we propose to discuss here.